Content: Create and maintain actual content on your Web site. If you're trying to sell something, it helps if you have articles and information about it. If you're providing information, make sure that you have more than just lists of links for your customers to browse. Having high quality content that is updated regularly will keep your customers coming back.
Content is King

Send a newsletter regularly: Newsletters remind your customers that your site is still there. Even if everyone who is subscribed doesn't visit every time you send, you still keep your site in their mind. Also, since it's email it's easy for your readers to send it on to their friends, thus increasing your potential customer base.

Post to related groups: Groups like Yahoo Groups, Google Groups, or About forums. Get involved with the forum - don't just post ads, and your site will get more traffic. Be sure to include your URL in your signature.

Run a contest: Contests get people interested in your site. And if you have a good prize, you'll get people excited to try to win. Be sure to include an official rules page, and you'll want to find out if there are any rules in your state our contry regarding contests For example, in Canada, there must be a skill testing question to determine the winner.

Advertise :Banner ads and text links are important, but you might try offline advertising too. Radio ads, ads in trade journals, and so on may help to generate interest in your site.


Copy Winners: If there are sites like yours that already get lots of hits, visit them to see what they do that is different from your site. If it's at all possible, mimic what they do to add the same value on your site.

Watch your Page Views: Use your site tracking software to stay informed with what is working and what isn't. It doesn't do any good to purchase a new ad and then never determine if it actually worked.