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Interviews

Added 5/27/05
Janell


JBM:
Your have exactly $29.95 to spend on a membership. Will it be spent on lilgreg.com or extremeshok.com?


Janell:
Sorry lilgreg fans but I am more of an “Extreme” girl. Don’t let my innocent smile fool you.

JBM:
Where are you from?

Janell:
I am from the land of Purple People Eaters! Home to the 2006 Super Bowl Champs Minnesota Vikings. I was born in the heart of Minnesota home to the legendary cow tipping contests.

JBM:
What did you do for a living before the internet?

Janell:
My first job out of college was working for a telecommunications company working on their intranet back in 1996. I have worked in some form or fashion for an internet company for 9 years.

JBM:
How did you get involved with the porn business?

Janell:
Honestly I answered and ad for TopBucks. I really didn’t understand until I was at the interview just exactly how “Adult” the company was. The opportunity was amazing and the people at TopBucks are very professional. I am always game for a challenge so 3 years later here I am working in adult.

JBM:
Does your family know what you do?

Janell:
I try to keep my personal life and professional life separate even before I started working in the adult arena. It makes for a happy marriage and happy family reunions.

JBM:
What is your position title and what do you do?

Janell:
My title is Sales Manager. I have my hands in a little bit of everything. I work obviously on bringing in new sales with webmasters but also I work with affiliate trades, upsells, members area, exits, cross sales, payouts, fraud scan, webmaster support, trade shows, marketing and other duties as assigned.

JBM:
What made you decide to leave Topbucks?

Janell:
I really saw this opportunity to be a part of a new growing program and it was the challenge that really pushed me to leave. I enjoyed working with the TB folks as they are a great crew. I left because XBangCash is an expanding program and I have a larger role in decision making. The crew at XBangCash is equally professional and fun to work with.

JBM:
How is life at XBangCash?

Janell:
To sum up life at XBangCash is “Feeling groovy.” We are working new sites and we have some new tools for webmasters we are working on. We have some amazing techs who I swear never sleep. I work with Lee Noga and she makes everyday entertaining to say the least. I await her icq’s that say “You are never going to guess……” Trust me they are as amusing and colorful as you can imagine. All the XBangCash folks are willing to pitch in and do what’s needed to get done. It’s really a team focused company.

JBM:
Have you ever seen Lee Noga naked?

Janell:
Shok!

JBM:
Take us through an average day?

Janell:
I log in between 7-8 religiously everyday. I check email (download the spam) and check the boards. JBM is always the first board I scan. I load my playlist for the day and I check our stats and go through the new webmaster signups. I work closely everyday with Lee. We make sure our webmasters are taken care of. I enjoy the research projects I get from my bosses. There is always some new task to take care of which is really the favorite part of my day. I am online from 8-5 to work with webmasters and other affiliates. I tend to log off between 5:30pm and 8ish to spend time with the family. I log in around 9 to check stats, email and the boards before calling it a day.

JBM:
What do you like most about this business?

Janell:
The part of the business I enjoy the most is working with great people. One of the most surprising elements to me was that most of the people are very professional. I was worried that being a woman I would be treated differently but most of the people in the industry are here to do their job and don’t cross the lines. The shows are fun and can be a great way to do business too.

JBM:
Who do you admire in this biz?

Janell:
Oh this is a toughy because I have several friends, coworkers and partners in crime (lol.) The person who I do admire most is someone who has no idea I watch him so closely. I think of him as the The Silent Player, it’s WiredGuy. This guy is very professional, smart, keeps his cool and dam he’s good at what he does! WiredGuy I just outed myself as your biggest fan.

JBM:
Did you know he has a vagina? I have touched it.
What are your goals in this biz?

Janell:
My goal is to have better numbers than the day before. At the end of the day the bottom line speaks loudly. I also want to continue to work with other affiliates to keep our business strong and profitable. We are all in this together and we have to work hard to shut down cheaters, scammers etc and work on complying with the rules and regulations however fair or unfair they seem to be.

JBM:
What do you think of the 2257 mess and how will XBangCash deal with it?

Janell:
XbangCash has covered ourselves to be compliant with the 2257 regulations. We take these regulations seriously and we comply with the record keeping requirements.

JBM:
What we really want to know is: hip to hip, landing strip or the kemo look?

Janell:
wouldnt you like to know
you should have a bus and you could travel around like Dave Attel and call it Shok attack

JBM:
How much cash would it take to make you content?

Janell:
Wow that’s an interesting question. Well I am a mom so it would take more money than Michael Jackson has spent on his face, attorneys and his La La Neverland Ranch. I am a true country girl at heart and besides there is no need to scar my kids for life.

JBM:
I have 100 bucks that says otherwise.
How do you see the future of online porn shaping up?

Janell:
Let me look into my crystal ball for this one. Most definitely our business models have changed and will continue to change. With spamming regulations, 2257, visa chargeback issues and other laws and legislation are making our business more publicized and more of a target for senators and reps seeking re-election. Certain groups are trying to put the “blame” on the adult industry for exposure to kids. Personally I think the majority of the responsibility in regards to children having access to adult material lies within their own home not on those providing the material. It’s one of the issues at hand that really gets me. In the future it will be harder and harder to start an affiliate program and keep webmasters promoting because of the stiff competition between affiliates. Online porn is here to stay and people will find a way to get their needs filled. When Brad Shaw says he can’t make any more money in porn then I will really start to worry.

JBM:
Any tips for newbies?

Janell:
I hear this often from newbies “So and so is doing great doing it this way.” Just because it works for one person doesn’t guarantee it will work for others. The trial and error lessons learned are really what helps webmasters to become educated about their traffic. Not all sites convert well not all red sites are the best not all tgp’s work the same etc. If something isn’t working try something else. Sign up for a couple of sponsors and try promoting for more than 1 day. 2k worth of hits is not enough to determine if it your campaign will be successful.

JBM:
Anything to plug?

Janell:
Yes we do have some great news. As of May 31st XbangCash is pleased to bring back the 2.95 trials. We also just recently launched a new site TeensTurningTricks as well as we have added fresh new webmaster content.

JBM:
Thanks Janell!

Please pass on any suggestions or comments to Nick.