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JBM:
Where are you from?
JMM:
was born in Detroit Michigan and lived there for
the first 8 or 9 years of my life. My upbringing was very
much like Eminem with just a couple minor exceptions. There
were no african americans in my neighborhood and we were rich.
Ok, not rich, but we were comfortable. Other than that, Our
life story is about the same. I don't remember if we moved
when I was 8 or 9, I can ask my mom if it's important. But
we moved to Encino California. Oh, by this time we were rich.
JBM:
What did you do before the internet?
JMM:
Before the internet I was a financial consultant
specializing in Business Financial Services for a large, very
large, investment firm. I managed approximately 380 million
dollars for about 200 clients.
JBM:
How did you get involved in the adult internet?
JMM:
As a hobby, I ran an 8 line BBS out of my house.
I wanted to charge $10 a month, but was told I needed to have
porn on there. Even back then, I knew I couldnt just take
pictures I found and use them, so I bought pictures from local
photographers for about a nickel a picture. Scanned them all
in (back them it took 15 minutes per picture) and uploaded
them to the BBS. The next day, Al Gore invented the internet
and I was screwed. So I started a website instead. Sales my
first week were $12,000.
JBM:
What all does SunupMedia
do?
JMM:
We do a lot of things. We run some sites, including
realpeachez.com and webvirgins.com
through our affiliate program at www.sexstuffsells.com
We license content at www.content-club.com
and we do quite a bit of design work. We have some other sites
as well, but they are just in development.
JBM:
I would think with the proliferation of content companies
and blowout sales, your company may have felt the pinch. Have
you been affected?
JMM:
No, not really. Our content is unique. Midgets,
trannies and some great amateur stuff!
JBM:
How much of your business is content related?
JMM:
5%
JBM:
What is the best way to deal with flakey models?
JMM:
The best way to deal with flaky models is to not
deal with them at all. It's different today than it was 9
years ago. I remember when we first started hiring models,
we had to explain to them what the internet was. Today, we
obviously dont have to do that. There is more competition
for good models these days, but there are substantially more
models to choose from. It's cool to be a porn chick in 2005!
JBM:
Let's say a model is in for a shoot and to make it work, she
needs to put 2 bannanas in her ass, but she won't do it. How
do you finally get her to see things your way to create magic...threats,
violence, intimidation?
JMM:
Nope, we send her on her way. The reason is simple.
She will be trouble later on. Even though you pay her, have
an airtight model release, have her beg you on camera that
she really does want 2 bananas in her ass, she will still
come back with a lawyer that she is banging and make trouble.
We will win in court, but that will be $20,000 later. Believe
it or not, if we send her on her way, we will easily find
someone else who would love sticking 2 bananas in their ass,
probably cheaper too!
JBM:
Do you think I could make a killing selling your stuff on
Ebay?
JMM:
Yes, I think you could, and I encourage you to try.
There is money to be made in intellectual property and I would
love to take some of yours!
JBM:
You're one of those people that are around on the boards alot,
then disapear for years at a time, where do you go?
JMM:
Well, I wouldn't say years, maybe months. The boards
are entertainment for me, with a rare business opportunity.
I am very focused. I have an amazing wife and 3 awesome kids
who I actually miss quite a bit during the day. So, I like
to come to the office, focus on what I need to accomplish,
and be home for dinner. I do jump on the boards when I see
misinformation that can actually hurt someone, and for the
occasional fun thread. Just because I'm not posting, doesnt
mean I am not reading. I also jump on when someone thinks
they are going to get away with dissing the greatest college
football team of all time, the Michigan Wolverines. I can't
tolerate that. Go Blue!
JBM:
Is Dave Cummings your father?
JMM:
Nope. Although I have a tremendous amount of respect
for Dave and what he has done in his life. Dave gets more
accomplished by 8 am than most people do all day.
JBM:
What are your feelings on the new 2257 regulations?
JMM:
I have none. This is what lawyers are for. I'll let
the FSC lawyers do their job and comment when a comment needs
to be made.
JBM:
Do you admire anyone in this biz?
JMM:
Yes, I admire several people in this business. Since
this is JBM, I will start with Brad Shaw. I think he is an
incredible businessman. And remember, business was my specialty.
I have dealt with some of the best and Brad is sharp. Despite
what his detractors would lead you to believe.
I admire you. I have no clue what the hell you do, yet you
just dont go away.
I admire Mike AI, extremely sharp and also one of the nicest
guys you will meet. I admire Zimm, probably the sharpest in
the business. Ok, thats two jews and two goyim, is that enough?
JBM:
Where do you see the adult internet heading in the near future?
JMM:
Onward and upward. I could make predictions, but they will
be senseless. People want this content and they will seek
it out. Until they invent something better, I think it will
continue to strive.
JBM:
What was your greatest accomplishment in this biz?
JMM:
Hmm..I think my greatest accomplishment was going
to court to give models the right to sue when their likenesses
were used without consent. The law in California was on the
books, but all the cases were being lost. The defense would
argue that the California law regarding rights to likeness
were superceded by federal copyright law and the cases would
get thrown out. It never made sense to me since the model
is almost never the copyright holder, and therefore if federal
copyright law supercedes state law, the model would never
have rights. So we brought a case, lost, and appealed. The
california appelate court, in a 3-0 unanimous decision agreed
with us and published their decision. KNB vs Matthews is now
The case when it comes to this issue (SunUp Media Group used
to be KNB ENTERPRISES). I think its important in this business
to remember that the people in the content make us our money,
and should be protected as well.
JBM:
What are your non-adult interests?
JMM:
Long walks on the beach, candlelight dinners, jacuzzi
tubs, but I'm busy this week how does next week look for you?
Actually, number 1 is spending time with my wife and kids.
We love going for walks, to the beach, we are big boaters
and have a 24 foot sunesta and two yamaha wave runners. April
to August if we arent home we are probably on a lake somewhere.
Havasu, Mead, Powell. I am also a huge college football fan
and NFL fan. I have been a San Diego Chargers season ticket
holder for 5 years. Go Blue! Go Bolts! Bottom line is that
if I am with my wife and kids, I am happy doing anything or
being anywhere.
JBM:
Take me through a typical day.
JMM:
I wake up. I shower. I check the balls to see if
a trim is necessary. I come to work. I check to make sure
everything is working. I get my employees doing what they
should be doing for the day. And then its communication with
customers, partners and affiliates. I go home. I spend time
with my family. I go to bed. 4-6 times per week, there is
also some sex in there somewhere. At least 3 of those times
it involves my wife.
JBM:
If it were to all go away tomorrow, what would you be doing
for a living?
JMM:
Hmmm..It would have to be something that I owned.
It would be difficult for me to go back to a job where I worked
for someone else. People are idiots. The biggest idiots usually
hire me. I dont think I could ever do that again. Real Estate
maybe?
JBM:
What do you do for fun or relax?
JMM:
Again, spending time with my family. When I am with
them, I am relaxed. Even though two of my kids are 3 and almost
5 and are prone to a temper tantrum now and then, it sill
relaxes me. I take great comfort in my family.
JBM:
Tell me something no one knows about you.
JMM:
I can lick my eyebrows. Oh wait, lots of people know
that. Ok, here it is..I cry at movies. ET, balling. Forestt
Gump, balling. Oh, and Rudy, at the end, when they lift him
up and they show his dad??? BALLING! I'm a very sensitive
guy. My wife and kids know that, but nobody here does, until
now.
JBM:
Anything you want to plug?
JMM:
Yes, we just launced www.realpeachez.com
She has been on the web since 15 but always non-nude. She
has a HUGE following and she is now nude, and hardcore. We
launched it yesterday and conversions, as I type this, are
1 in 8. Even I am amazed. People have been waiting for this
for 4 years. If you want to get in on the ground floor, sign
up at www.sexstuffsells.com
Now go in peace.
JBM:
Thanks Jeff!
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