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JBM:
Have you ever set a caged cat on fire?
Rick:
Nice start. I can only assume you are referring to
the infamous video once posted on Consumption Junction. Not
only have I never set a cat on fire but I’ve never actually
posted something on Consumption Junction. I wouldn’t
even know how. Fans send us content and our team posts what
we’ve never posted before, isn’t illegal and isn’t
boring. There was an absolute uproar over that post so we
decided to never put content like that up again. Personally
I think we’ve pussified ourselves but so be it.
JBM:
Where are you from?
Rick:
I was born in Flushing, NY (I know it sounds like
a good idea), moved to central Florida where I learned a lot
about trailer parks, speed metal and phosphate pits and then
went on to start my life in other places.
JBM:
What did you do before the internet?
Rick:
In order I sold coupon books, peepholes then cars.
I ran a pawnshop for about 4 years then went back to selling
cars. Overall, I’d call my previous life a used-car
salesman.
JBM:
How did you get involved in the adult internet?
Rick:
My family owned a computer telephony company that
catered to car dealerships. You’ve seen the ads, call
1-800-CAR-LOAN to apply for a car with your touch-tone phone,
24 hours a day, 7 days a week, regardless of your past credit
history! Most people who got into the domain business early
on came from the 800/900 number industry because the value
of a vanity name was instantly obvious to them. That was in
1996. I only wish I had acted faster and more furiously. I
got involved with Interland (NASDAQ: INLD) in early 1997.
It wasn’t until early 2001 that I got into the adult
internet! That’s when Marc Womack got me involved with
CJ.
JBM:
When did CJ
become a big hit?
Rick:
CJ
opened in April of 1999. It was a hit long before I was involved.
JBM:
Do you think this video we made of a fellow employee could
make the pages of CJ?
http://mainmembersarea.com/preview/shok/frank_the_thank_high.wmv
Rick:
LMFAO Yeah, man. We call that a shamming video. Send
it to marc@cjtraffic.com
and he’ll hook you up.
JBM:
What are the criteria of content to make it to the pages of
CJ?
Rick:
As stated before, not boring, not posted already
and not illegal.
JBM:
How difficult was it to get outsourcing offices up and running?
Rick:
It was extremely difficult. People don’t understand
just how intense our infrastructure is. We are connected in
a big way in the Philippines. It takes politics, contacts,
tons of money and tons of time to set up a proper organization
that is stable and reliable.
JBM:
Any weird customs that you have had to deal with setting up
an office with employees?
Rick:
There are always weird customs when going to foreign
countries. For instance, my employees always want to sue me.
Makes you want to outsource it to me instead of doing it yourself,
eh?
JBM:
How is the domain game going, what are your best domain properties?
Rick:
My domain game is going great! I’m not sure
if you’ve ever taken a look at my www.DigiPawn.com
property but it’s doing well and we are making loans.
My current favorite domain is crack.com. That’s what
you are smoking if you think Koonass.com is worth a shit.
;)
JBM:
I have this domain, koonass.com I want to move, do you think
it'sworth anything?
Rick:
No
JBM:
K oonass was meant to be a cajun site, but I was thinking
of making it into a horribly racist site then changing the
whois to 12click's personal information, would that be bad?
Rick:
I have efags.com if you’d rather use that.
I also have faggot.net.
JBM:
Do you have a girlfriend?
Rick:
I have a wife and 2 daughters.
JBM:
So what's your girlfriend's name? ;)
What do your parents think of you working in porn?
Rick:
They know but we never talk about it.
JBM:
What's the latest news on Dollars.com,
how is it going?
Rick:
Dollars.com
isn’t going anywhere fast. I should have listened to
Brad Shaw. We are working on a plan B right now which will
be quite exciting.
JBM:
You and I had talked a long time ago about CJbucks,
how has it developed since then?
Rick:
“We are working on a plan B right now which
will be quite exciting.” LOL Seriously, the program
does well. We do joins. We are however, about to launch v2
which will bring it up-to-date.
JBM:
Have you ever been teabagged?
Rick:
By you in my dreams.
JBM:
Explain the magic of the 4-square paper.
Rick:
Excellent question. The purpose of 4-square is to
isolate the objection. You take a piece of paper and say we’ll
sell you the car for 20,000 dollars, give you 5,000 for your
trade-in, your payment will be 327 dollars a month and your
down payment is 2000 dollars. The idea is to get the customer
arguing about only one item. If they tell you that 5,000 is
ludicrous for a trade in, you tell them that you are giving
them a wholesale price on the car at 20,000 dollars and it’s
a wholesale to wholesale deal. If you want 7,000 for the trade-in
we need to raise the price to 22,000 dollars. You get them
to agree on the 4 squares and you got yourself a sale.
JBM:
Can you make a lot of money in car sales? I always hear the
guys at Lexus and Infinity pull in huge comissions.
Rick:
There are two parts to selling used cars. The first
is when it is bought. The second is when it is sold. A great
used-car salesman interviews managers before they take the
job. I know that if the manager is great at buying cars that
I’ll have a bigger profit margin to deal with when I
sell the car. Great managers also keep the right inventory.
The kind of car is irrelevant.
JBM:
Tell me what else you have going on internet wise.
Rick:
My latest brain fart is www.warningpages.com.
It’s a simple business model for just a little extra
found money. I have another product in the pipe-line that
I hope will be a hit but I can’t tell you about it right
now.
JBM:
Do you admire anyone in this biz?
Rick:
Sure, I admire a few people. My partners Paul Dinin,
Marc Womack and Deepak Agarwal never cease to amaze me. All
three of them are simply brilliant.
JBM:
Take me through a typical day.
Rick:
I’m a professional emailer. It’s amazing
how answering emails and sending emails all day long can run
your entire business. I swear I spend 80% of my time on emails
and everything gets done.
JBM:
Tell me something no one knows about you.
Rick:
Now if I told you that, everyone would know it.
JBM:
Of all the places you have traveled to, where is your favorite?
Rick:
My favorite continuously changes. I’d really
like to spend a year in Argentina. There is a lot to that
country and I’d like to see it all.
JBM:
Anything you want to plug?
Rick:
iWebmasters.com
is the hottest service in the industry so jump on the train.
JBM:
Thanks Rick!
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